Nike credits 'innovation, brand strength and scale' for DTC success
Case Study: Analyzing Nike's Sneaky Transition From Sportswear to Lifestyle Brand | by Marx D. | Better Marketing
Nike's Marketing Strategy: You Should Be (Just) Doing it Too
Nike Brand Guide | Aphrodite Clothing Menswear Brand Guide
Nike, Already World's Largest Sneaker Maker, Proves It's Still A Growth Company
Nike. Just Do It. Nike.com
The Brand Equity of Nike, what makes it the best sports brand ever? | by Xiaolu Lin | Medium
The story behind the brand: NIKE - BRAND MINDS
Nike, Inc. | History & Facts | Britannica
How Nike Won the Cultural Marathon - The New York Times
Nike chief executive says brand is 'of China and for China' | Financial Times
Nike Inc. Company Timeline: 50 Years of Innovation – WWD
Nike Reinforces Future as a DTC Dominant Brand - McMillanDoolittle - Transforming Retail
Nike Inc. Acquires NFT Collectibles and Sneaker Brand RTFKT | Complex
The Vibe of the Times": How Nike Became the Biggest Fashion Brand in the World | GQ
NIKE: Company Profile
Nike - Sustainable Brands
What You Can Learn from Nike Branding Strategy | Rival IQ
27 Years at Nike: "What I Learned about Branding"
Nike, IKEA close Russian stores as sanctions, trade restrictions bite | Reuters
Nike. Just Do It. Nike.com
The Nike Swoosh Story: How the Nike Brand and Logo Became Famous
Nike case study: Get inspired by the best Nike ads of all time
NIKE: The story behind the brand. Whether or not you own a pair of Nike… | by BRAND MINDS | Medium
NIKE: Does Strong Brand Value Equal Strong Future Returns? | Seeking Alpha
How Nike Re-defined the Power of Brand Image | ConceptDrop
Nike's Brand Positioning: Just Do It, But Differently
