Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million
Under Armour: Sports apparel firm Under Armour shifts to distributor model - The Economic Times
Why Under Armour's app strategy failed - Modern Retail
Gritness Is Latest Fitness App Acquired By Under Armour
How Deep Linking Technology Influences Cross-Platform User Acquisition | The Branch Blog
Fitness App Runkeeper To Be Acquired By Running Shoe Maker ASICS | TechCrunch
After the deal: Endomondo founder Mette Lykke not running for the hills after $85 million acquisition - Tech.eu
Under Armour buys MapMyFitness in $150 million wearable computing play | ZDNET
Under Armour data breach affects 150 million MyFitnessPal users | Engadget
Under Armour Has Acquired Fitness Apps MyFitnessPal and Endomondo for a Combined $560 Million
Under Armour buys popular fitness apps MyFitnessPal and Endomondo for $560M – GeekWire
Under Armour Acquisition Tactical Boots in Black for Men | Lyst
Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021
Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less Than It Paid | Barron's
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch
Under Armour sells off MyFitnessPal for $345M, will shut down Endomondo by 2021 | MobiHealthNews
Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Apparel meets digital (again): Under Armour acquires Endomondo & MyFitnessPal - endurance.biz
Under Armour added 10 million new users for its fitness apps since February | MobiHealthNews
Under Armour Acquisition Tactical Boots in Black for Men | Lyst
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
Under Armour spends $560M to acquire MyFitnessPal and Endomondo | MobiHealthNews
How Under Armour will use MapMyFitness data to sell apparel | MobiHealthNews
In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
Under Armour announces significant data breach of its MyFitnessPal app – Baltimore Sun
Friday Tidbits: Endomondo to get shut down and MyFitnessPal sold off | DC Rainmaker
